BrightSide FarmStands combines a market approach with social activism to reduce food insecurity in urban communities. The project will establish community youth-run farm stands outside of convenience stores in lower-income urban neighborhoods. BrightSide FarmStands partners with local farmers and wholesale distributors to supply the stands with affordable fresh fruits and vegetables. The project’s innovation is that farm stand leftovers are sold in bundles to consumers in more affluent neighborhoods, thereby generating enough revenue to support the whole program. Since the project is financially sustainable, it can be applied in any of the numerous cities with income and food access disparities. Moreover, the existence of this program will help build meaningful connections among people and communities in our increasingly fragmented society.